Everyone Wants Growth
Almost nobody wants to eat it.
Why Scaling a Business Feels So Hard (And What Actually Works)
I made a meme burger. I made a mess. And somewhere between the sticky notes and the fake hustle Fuel drink, I found the real reason most founders stay stuck.
If you missed it, watch the Big Growth Burger Video First · A bit of Satire · Based on a very real founder problem → Watch the Video Below. 🎬
This week I jumped on the Chris K burger review trend and tried some trending content. I created the Big Growth Burger. Loaded, messy, and frankly intimidating and ridiculous to look at. Like Chris K, I filmed myself taking the world’s most cautious, tiny little bite. And then I looked at the camera and said:
"Everyone says they want growth. But most founders only take a tiny bite of it."
It was super cheesy or as my kids would say “Cringe”. Some laughed. But the joke works because it’s also completely, uncomfortably true.
Here’s what I’ve seen again and again coaching founders of businesses doing $3M–$40M+ in revenue: the bigger the business gets, the more overwhelming the burger looks. And so instead of biting into the real work, founders reach for the “fries”, snacking on these quick fixes, a new CRM, a rebrand, the shiny new hire, anything that feels like progress without demanding the messy, structural change that actually scales a business.
What’s Really Inside the Growth Burger?
When I shook that burger and the sticky notes fell out, I was dramatising something I see all the time in founder conversations. Growth at scale isn’t one problem. It’s stuffed with many problems, all at once:
Hiring problems
Too many ideas
Strategy chaos
Team misalignment
Marketing confusion
No Kpi’s
No clear priorities
None of these alone would stop a founder. But together? It creates challenges.
That’s why growth at 30+ staff and $3M+ revenue feels exponentially harder than it did at $100K. The complexity compounds faster than the team’s ability to manage it, especially when the founder is still the one holding everything together.
The 4 Takeaways From a Meme Burger That Got Way Too Real
1 – The mess IS the growth.
If scaling your business feels chaotic and uncomfortable right now, that’s not a sign you’re doing it wrong. It’s a sign you’re doing it. Growth at this stage is inherently messy. The founders who scale well aren’t the ones who avoid the mess, they’re the ones who build systems to manage it.
2 – Quick fixes are the “fries”, and fries don’t fill you up.
A new logo, a new ai tool, a new revenue stream, these feel productive. They’re tangible. They’re fast. But if you’re still the bottleneck in your business, no tool is going to change that. Real growth requires structural change, not cosmetic fixes.
3 – The founder is usually the biggest block in the business.
This isn’t a criticism, it’s one of the most liberating truths in business. At $3M+, the thing that got you here is often exactly what’s stopping you from getting to the next level. Your instincts, your involvement, your decision-making, all of it needs to evolve. The burger doesn’t get eaten faster by gripping it tighter.
4 – You’re not supposed to eat it alone.
The final line of the video is the one I mean most: “You’re just trying to eat it alone.” Scaling a business past $3M is not a solo act. It requires a system, a team that can execute without you, and a clear operating rhythm that doesn’t depend on you being in every room. That’s what Bloom Growth™ OS is built for.
What Eating the Whole Burger Actually Looks Like
At Bloom Growth™, we work with founders and owner-run businesses to build what we call a Growth OS, an operating system for your business that gets the complexity out of your head and into a structure your team can run.
That means clear priorities across the whole business. A team that knows the plan and can execute it. A founder who’s working on the business, not trapped inside it. And a rhythm that makes sure every week moves the needle, without burning through a hustle-fuel energy drink to survive it.
Growth isn’t about working harder. It’s about building the machine that does the heavy lifting for you.
Growth isn't clean. It's messy, chaotic, and uncomfortable. But you don't have to eat it alone."
If that burger looks familiar, if you recognise your business in those sticky notes, I’d love to talk. Sometimes the most useful conversation is just naming what’s really inside the burger you’ve been staring at.
Ready to Take a Real Bite?
If your business feels like the Big Growth Burger, messy, heavy, and hard to know where to start, Bloom Growth can help you build the system to eat it properly.